Millennials have long been credited for the shift to experiences from products—a trend that has been gaining ground in recent years. Limited-run, pop-up Instagrammable activations are all the rage—from Rose Mansion to 29Rooms to the Ice Cream Museum to the massive Westworld re-creation at SXSW two years ago. They’re all part of the “experience economy.” But are we reaching an experiential saturation point?
On March 26, Editor Brian Braiker hosts our first Inside Pages in Los Angeles to explore what's working in experiential marketing, what's not and what's next.
Thursday, March 26, 2020
6:00 p.m. - 9:00 p.m. PST
Canvas Worldwide Los Angeles
12015 Bluff Creek Dr., Playa Vista, CA 90094